I write a weekly advice column to help 75,000+ founders build, grow, and raise capital for their startups. Find me on Twitter @callmehouck
Deep Dives
+1
Apr 6, 2026
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5 min read
How to build your death lineup
Two Minute Startup
Mar 31, 2026
8 min read
And why you need hyper delusion
Mar 27, 2026
9 min read
And why distribution has always been the hard part
Mar 18, 2026
And showing how tech employment is declining
Founder Psychology
Mar 14, 2026
Takeaways from a dinner conversation
Mar 11, 2026
7 min read
And why you should get creative
Mar 3, 2026
10 min read
And the acceleration of college-educated job loss
Feb 14, 2026
And why intelligence is getting cheaper
Feb 10, 2026
And what human-computer interaction looks like in the future
Feb 5, 2026
And what the heck is going on with hands and feet
Jan 31, 2026
How Schematic raised $4.8M to help you grow faster
Jan 28, 2026
And a reminder that people pay to stop feeling pain
Jan 21, 2026
And why risk is where the opportunity is
Jan 13, 2026
And why you should hire for jobs you know how to do
Jan 7, 2026
And why it's your job to believe
Dec 17, 2025
And why founders need to understand psychology
Dec 9, 2025
And this week's highlights
+5
Dec 7, 2025
Worth revisiting time and time again
Dec 3, 2025
And remember that you're one business away
+2
Nov 29, 2025
And if OpenAI is secretly doomed
Nov 25, 2025
And why you should launch it anyway
Nov 22, 2025
12 min read
What I learned from the billionaire founder of Figure & SoFi
Nov 18, 2025
And how search is changing
+4
Nov 16, 2025
A little startup puzzle with three solutions
Nov 11, 2025
And why Hemingway's iceberg theory applies to your pitch
