I write a weekly advice column to help 75,000+ founders build, grow, and raise capital for their startups. Find me on Twitter @callmehouck
Case Studies
+3
Jun 6, 2026
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3 min read
And why Ratmir Timashev is now betting big on Ohio
Two Minute Startup
Jun 5, 2026
5 min read
And why you should build what you'd pay for
Deep Dives
+1
May 30, 2026
Horse Spot's 4 advantages from being insiders
May 29, 2026
And a slight twist on a classic framework
Founder Psychology
+2
May 23, 2026
How Emil Barr is front-loading success
May 19, 2026
4 min read
And a reminder it comes down to pain endurance
May 17, 2026
And why no one cares about your idea
Growth
May 16, 2026
Why Cape's human-first approach stands out in the age of AI slop
May 9, 2026
How AppSignal's co-founders decided to bring on partners after years of bootstrapping
May 7, 2026
And how to become an AI-native startup
May 2, 2026
And why Keeper.ai is the first compelling "dating" app in years
Apr 30, 2026
And why the average market cap for unicorns is at historic levels
Apr 29, 2026
Expanding on some ideas from YC
Apr 26, 2026
And the top cities for unicorns
Apr 21, 2026
And how to join my next founder mastermind in May
Apr 14, 2026
9 min read
And why you need 10,000 reps
Apr 9, 2026
And why you should spend time on things that compound
Apr 6, 2026
How to build your death lineup
Mar 31, 2026
8 min read
And why you need hyper delusion
Mar 27, 2026
And why distribution has always been the hard part
Mar 18, 2026
And showing how tech employment is declining
Mar 14, 2026
Takeaways from a dinner conversation
Mar 11, 2026
7 min read
And why you should get creative
Mar 3, 2026
10 min read
And the acceleration of college-educated job loss
Feb 14, 2026
And why intelligence is getting cheaper