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Deep Dives

+1

Build What You Know

May 30, 2026

•

3 min read

Build What You Know

Horse Spot's 4 advantages from being insiders

Michael Houck
Michael Houck

Two Minute Startup

The Founder's Tax

May 29, 2026

•

5 min read

The Founder's Tax

And a slight twist on a classic framework

Michael Houck
Michael Houck

Founder Psychology

+2

The Next Elon?

May 23, 2026

•

3 min read

The Next Elon?

How Emil Barr is front-loading success

Michael Houck
Michael Houck

Two Minute Startup

Sell Less

May 19, 2026

•

4 min read

Sell Less

And a reminder it comes down to pain endurance

Michael Houck
Michael Houck

Two Minute Startup

AI For Normies

May 17, 2026

•

5 min read

AI For Normies

And why no one cares about your idea

Michael Houck
Michael Houck

Growth

+1

How to Turn Your Relationships into Revenue

May 16, 2026

•

3 min read

How to Turn Your Relationships into Revenue

Why Cape's human-first approach stands out in the age of AI slop

Michael Houck
Michael Houck

Founder Psychology

+2

13 Years Bootstrapped, Then $22M

May 9, 2026

•

4 min read

13 Years Bootstrapped, Then $22M

How AppSignal's co-founders decided to bring on partners after years of bootstrapping

Michael Houck
Michael Houck

Two Minute Startup

4 Roles of a Founder

May 7, 2026

•

5 min read

4 Roles of a Founder

And how to become an AI-native startup

Michael Houck
Michael Houck

Deep Dives

How To Be Contrarian And Right

May 2, 2026

•

4 min read

How To Be Contrarian And Right

And why Keeper.ai is the first compelling "dating" app in years

Michael Houck
Michael Houck

Two Minute Startup

AI-First Teams

Apr 30, 2026

•

5 min read

AI-First Teams

And why the average market cap for unicorns is at historic levels

Michael Houck
Michael Houck

Deep Dives

+3

7 Attributes of AI-Native Startups

Apr 29, 2026

•

4 min read

7 Attributes of AI-Native Startups

Expanding on some ideas from YC

Michael Houck
Michael Houck

Two Minute Startup

You Are The Pitch

Apr 26, 2026

•

5 min read

You Are The Pitch

And the top cities for unicorns

Michael Houck
Michael Houck
...
Founding Journey

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