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Two Minute Startup

Outcome-Based Selling

Jun 16, 2026

•

5 min read

Outcome-Based Selling

And why bad reasons shouldn't stop you

Michael Houck
Michael Houck

Founder Psychology

+2

Treat Every No as a Not Yet

Jun 13, 2026

•

3 min read

Treat Every No as a Not Yet

And why Alina Su keeps a death clock on her desk

Michael Houck
Michael Houck

Two Minute Startup

Founders Are Happy

Jun 10, 2026

•

5 min read

Founders Are Happy

And why the biggest risk is not being delusional

Michael Houck
Michael Houck

Case Studies

+3

$5 Billion Exit from Riding Waves

Jun 6, 2026

•

3 min read

$5 Billion Exit from Riding Waves

And why Ratmir Timashev is now betting big on Ohio

Michael Houck
Michael Houck

Two Minute Startup

Super IC > 10x Engineer

Jun 5, 2026

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5 min read

Super IC > 10x Engineer

And why you should build what you'd pay for

Michael Houck
Michael Houck

Deep Dives

+1

Build What You Know

May 30, 2026

•

3 min read

Build What You Know

Horse Spot's 4 advantages from being insiders

Michael Houck
Michael Houck

Two Minute Startup

The Founder's Tax

May 29, 2026

•

5 min read

The Founder's Tax

And a slight twist on a classic framework

Michael Houck
Michael Houck

Founder Psychology

+2

The Next Elon?

May 23, 2026

•

3 min read

The Next Elon?

How Emil Barr is front-loading success

Michael Houck
Michael Houck

Two Minute Startup

Sell Less

May 19, 2026

•

4 min read

Sell Less

And a reminder it comes down to pain endurance

Michael Houck
Michael Houck

Two Minute Startup

AI For Normies

May 17, 2026

•

5 min read

AI For Normies

And why no one cares about your idea

Michael Houck
Michael Houck

Growth

+1

How to Turn Your Relationships into Revenue

May 16, 2026

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3 min read

How to Turn Your Relationships into Revenue

Why Cape's human-first approach stands out in the age of AI slop

Michael Houck
Michael Houck

Founder Psychology

+2

13 Years Bootstrapped, Then $22M

May 9, 2026

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4 min read

13 Years Bootstrapped, Then $22M

How AppSignal's co-founders decided to bring on partners after years of bootstrapping

Michael Houck
Michael Houck
...
Founding Journey

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