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Founder PsychologyFounder Psychology
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Your Most Important Decision As A Founder

Your Most Important Decision As A Founder

Going "all-in" is deeply personal and highly strategic

Michael Houck
Michael Houck
Two Minute StartupTwo Minute Startup
The Hierarchy of Engagement

The Hierarchy of Engagement

And why you should learn from others' mistakes

Michael Houck
Michael Houck
Deep DivesDeep Dives
The Reddit Crisis & Why Community Startups Are Different

The Reddit Crisis & Why Community Startups Are Different

Crisis management is different when your users are community members

Michael Houck
Michael Houck
Two Minute StartupTwo Minute Startup
Knowing Why You Failed

Knowing Why You Failed

And why landing pages are still an opportunity area

Michael Houck
Michael Houck
GrowthGrowth
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How Startups Create Hype (My 5-Step Playbook)

How Startups Create Hype (My 5-Step Playbook)

Use this to build a brand people love and grow fast

Michael Houck
Michael Houck
GrowthGrowth
+2+2
How Startups Generate Hype (My 5-Step Playbook)

How Startups Generate Hype (My 5-Step Playbook)

Use this to build a brand people love and grow fast

Michael Houck
Michael Houck
Two Minute StartupTwo Minute Startup
Here Come the AI Detectors...

Here Come the AI Detectors...

And is podcast translation a startup opportunity?

Michael Houck
Michael Houck
Founder PsychologyFounder Psychology
+1+1
The Founder Journey with Brett Adcock ($2.7 Billion IPO)

The Founder Journey with Brett Adcock ($2.7 Billion IPO)

His best advice on fundraising and handling tough times

Michael Houck
Michael Houck
Two Minute StartupTwo Minute Startup
20 Common Founder Mistakes

20 Common Founder Mistakes

And Amazon's product framework

Michael Houck
Michael Houck
GrowthGrowth
+2+2
PMF Score vs. NPS

PMF Score vs. NPS

An uncommon way to use both together

Michael Houck
Michael Houck
Two Minute StartupTwo Minute Startup
Two Traits Hyper Successful Entrepreneurs have

Two Traits Hyper Successful Entrepreneurs have

Plus how IDEO gives feedback

Michael Houck
Michael Houck
Deep DivesDeep Dives
+1+1
When You Should (and Shouldn't) Split Equity Evenly

When You Should (and Shouldn't) Split Equity Evenly

Turns out only 41% of startups use an even split

Michael Houck
Michael Houck
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