Archive

Launching JOLT!

And why you should be building your founder brand with video

Michael Houck

Two Minute Startup

Jul 7, 2026

•

6 min read

Just Ship The Best Product

And a wrinkle on Jeff Bezos's most famous framework

Michael Houck

Deep Dives

Jun 28, 2026

•

3 min read

One Thing YC Looks For

And why your trajectory matters more than your starting point

Michael Houck

Two Minute Startup

Jun 16, 2026

•

5 min read

Outcome-Based Selling

And why bad reasons shouldn't stop you

Michael Houck

Founder Psychology

Jun 13, 2026

•

3 min read

Treat Every No as a Not Yet

And why Alina Su keeps a death clock on her desk

Michael Houck

Two Minute Startup

Jun 10, 2026

•

5 min read

Founders Are Happy

And why the biggest risk is not being delusional

Michael Houck

Case Studies

Jun 6, 2026

•

3 min read

$5 Billion Exit from Riding Waves

And why Ratmir Timashev is now betting big on Ohio

Michael Houck

Two Minute Startup

Jun 5, 2026

•

5 min read

Super IC > 10x Engineer

And why you should build what you'd pay for

Michael Houck

Deep Dives

May 30, 2026

•

3 min read

Build What You Know

Horse Spot's 4 advantages from being insiders

Michael Houck

Two Minute Startup

May 29, 2026

•

5 min read

The Founder's Tax

And a slight twist on a classic framework

Michael Houck

Founder Psychology

May 23, 2026

•

3 min read

The Next Elon?

How Emil Barr is front-loading success

Michael Houck

Two Minute Startup

May 19, 2026

•

4 min read

Sell Less

And a reminder it comes down to pain endurance

Michael Houck

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Launching JOLT!

Just Ship The Best Product

One Thing YC Looks For

Outcome-Based Selling

Treat Every No as a Not Yet

Founders Are Happy

$5 Billion Exit from Riding Waves

Super IC > 10x Engineer

Build What You Know

The Founder's Tax

The Next Elon?

Sell Less

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