Archive

Your Most Important Decision As A Founder

Going "all-in" is deeply personal and highly strategic

Michael Houck

Two Minute Startup

Jun 20, 2023

•

8 min read

The Hierarchy of Engagement

And why you should learn from others' mistakes

Michael Houck

Deep Dives

The Reddit Crisis & Why Community Startups Are Different

Jun 17, 2023

•

3 min read

The Reddit Crisis & Why Community Startups Are Different

Crisis management is different when your users are community members

Michael Houck

Two Minute Startup

Jun 13, 2023

•

6 min read

Knowing Why You Failed

And why landing pages are still an opportunity area

Michael Houck

Growth

How Startups Create Hype (My 5-Step Playbook)

Jun 11, 2023

•

10 min read

How Startups Create Hype (My 5-Step Playbook)

Use this to build a brand people love and grow fast

Michael Houck

Growth

How Startups Generate Hype (My 5-Step Playbook)

Jun 10, 2023

•

3 min read

How Startups Generate Hype (My 5-Step Playbook)

Use this to build a brand people love and grow fast

Michael Houck

Two Minute Startup

Jun 6, 2023

•

6 min read

Here Come the AI Detectors...

And is podcast translation a startup opportunity?

Michael Houck

Founder Psychology

The Founder Journey with Brett Adcock ($2.7 Billion IPO)

Jun 3, 2023

•

9 min read

The Founder Journey with Brett Adcock ($2.7 Billion IPO)

His best advice on fundraising and handling tough times

Michael Houck

Two Minute Startup

May 30, 2023

•

4 min read

20 Common Founder Mistakes

And Amazon's product framework

Michael Houck

Growth

May 27, 2023

•

4 min read

PMF Score vs. NPS

An uncommon way to use both together

Michael Houck

Two Minute Startup

Two Traits Hyper Successful Entrepreneurs have

May 23, 2023

•

4 min read

Two Traits Hyper Successful Entrepreneurs have

Plus how IDEO gives feedback

Michael Houck

Deep Dives

When You Should (and Shouldn't) Split Equity Evenly

May 20, 2023

•

2 min read

When You Should (and Shouldn't) Split Equity Evenly

Turns out only 41% of startups use an even split

Michael Houck

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Your Most Important Decision As A Founder

The Hierarchy of Engagement

The Reddit Crisis & Why Community Startups Are Different

Knowing Why You Failed

How Startups Create Hype (My 5-Step Playbook)

How Startups Generate Hype (My 5-Step Playbook)

Here Come the AI Detectors...

The Founder Journey with Brett Adcock ($2.7 Billion IPO)

20 Common Founder Mistakes

PMF Score vs. NPS

Two Traits Hyper Successful Entrepreneurs have

When You Should (and Shouldn't) Split Equity Evenly

Founding Journey

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