Founding Journey
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Two Minute Startup

Two Minute Startup

My Tuesday curation send

Case Studies Two Minute Startup Founder Psychology Growth Deep Dives Investor Updates Finding PMF Podcast Product Strategy Hiring GTM Strategy Frameworks Fundraising Leadership & Management Curated Resources

Two Minute StartupTwo Minute Startup

May 27, 2025

The Market Doesn't Care

And a sales qualification framework

Michael Houck

Two Minute StartupTwo Minute Startup

May 20, 2025

Pushing Boulders Uphill

And confirmation that founders are doing more with fewer people

Michael Houck

Two Minute StartupTwo Minute Startup

May 13, 2025

We Are So Back

And why founders struggle to explain their product

Michael Houck

Two Minute StartupTwo Minute Startup

Apr 29, 2025

Storytelling Frameworks

And why you should add a buy button

Michael Houck

Two Minute StartupTwo Minute Startup

Apr 22, 2025

Customers Don't Care

And the rise of bootstrapped solo founders

Michael Houck

Two Minute StartupTwo Minute Startup

Apr 15, 2025

Goals vs. Systems

And why some $10 billion startups may be in trouble

Michael Houck

Two Minute StartupTwo Minute Startup

Apr 01, 2025

PMF by Stage

And second opinions as a service

Ben Ornstein, +1

Two Minute StartupTwo Minute Startup

Mar 25, 2025

Close Your Gaps

And an all-in-one idea for agencies

Michael Houck

Two Minute StartupTwo Minute Startup

Mar 11, 2025

Long Live Vibe Coding

And why no one is coming to save you

Michael Houck

Two Minute StartupTwo Minute Startup

Mar 04, 2025

Death of the Scalers

And why consumer investing continues to trend down

Max Palmer, +1

Two Minute StartupTwo Minute Startup

Feb 25, 2025

Follow On Investors

And the beachhead strategy

Max Palmer, +1

Two Minute StartupTwo Minute Startup

Feb 18, 2025

You Asked For It

And why you might want to be on a tiny team

Michael Houck